Sauber F1 Re-Brands for Post-Alfa, Pre-Audi Seasons

Now under Audi ownership, it’s been an expected change that Sauber F1 team would see its naming rights deal with Alfa Romeo come to a close at the end of 2023. That said, the team will still continue with its Ferrari engine commitments through the 2024 and 2025 season, so it also wasn’t expected to affix the four rings to the cars just yet. That’s where comes into play. In an official press release from Sauber, the Australian streaming giant was confirmed as holder of the naming rights for the team during these two transitionary seasons.

See the full press release below for more information.

Streaming Giant, Secure Sauber Motorsport Chassis Naming Rights for 2024 and 2025

[source: Sauber Group]

Australian streaming platform, acquires naming rights to chassis for 2024 and 2025 seasons. 

Sauber Motorsport announced that its current Major Partner,, the innovative, community-driven streaming platform, has acquired the naming rights to the chassis of next year’s contender, which will be known as the KICK Sauber C44. The new team name for 2024 and 2025 will be released in the forthcoming FIA Entry List.’s branding has already appeared prominently on the bodywork of the F1 Team’s C43 at selected races this year, having been announced as a Major Partner at the start of the 2023 F1 season. Today’s announcement further deepens the strong ties between the F1 Team and the streaming platform that has experienced huge exponential growth since launching last year. Targeting a global audience since its inception in October 2022, KICK is centred on a ‘creator-first’ model based on the industry’s most rewarding subscription revenue system, a 95-5 split where creators will retain 95% of their revenue. This approach, alongside the engaging content created by a growing cast of creators featuring some of the biggest names in streaming and industry headliners, has resulted to reaching an astounding 22 million registered users since its launch, with thousands flocking to the platform every day.

Alessandro Alunni Bravi, Team Representative: “Sauber has always been about innovation, breaking the mould and defying convention. The partnership with is the latest and boldest display of the philosophy that drives us. is redefining the way live streaming is done and they will adopt the same disruptive approach in the world of Formula One. With, our goal is to make the next step in finding new and innovative ways to get closer to our fans.”

Bijan Tehrani, Co-Founder at “ has seen tremendous growth since its inception and is continuing to make waves in the streaming industry. KICK’s content is fast-paced and engaging, like what we witness every Grand Prix weekend. Just like this partnership, KICK was essentially destined for the racetrack. We are thrilled to take our collaboration to an unparalleled magnitude, backed by our knowledge of the motorsport culture, and our passion for cutting-edge technology. Exceptionally, this universally popular sport, aligns perfectly with our product and what we are building at”

Akhil Sarin, Chief Marketing Officer at “We are thrilled to reveal the disruptive collaboration between two innovative brands. With the elevation of KICK’s association with the team from Major Partner to Chassis Naming Rights Partner, this partnership is set to redefine the boundaries of fan engagement, delivering an unprecedented experience for motorsport enthusiasts worldwide. Get ready to embark on an exhilarating journey with, where passion meets performance in the fast lane of digital entertainment.”

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