Audi Creates First Pop-Up Store at 8500 Feet to Exhibit the Q8 e-tron edition Dakar

  • Audi conquers the Baqueira Beret station in a magical weekend, with the four rings and electrification as the protagonists
  • The Q8 e-tron edition Dakar is exhibited in an impressive Por Up Sore created by Audi at the viewpoint of the station, at 2,500 meters high
  • Fourth edition of the Audi e-tron Ski Night, joining night skiing with LED lighting technology

[source: Audi Spain]

Madrid, Spain – Last weekend Audi conquered Baqueira Beret again with the creation of the first Pop Up Store at the viewpoint of the Aranesa resort, where about 30,000 skiers were able to get to know the new Audi Q8 e-tron edition Dakar, the most exclusive SUV of the brand of the four hoops. Baqueira Beret was also the scene of a new edition of the e-tron Ski Night, in which Audi once again moved the LED lighting technology of its models to the ski slopes in a spectacular double night descent.

No other model had arrived so high: last weekend, the Audi Q8 e-tron edition Dakar conquered the viewpoint of the Baqueira Beret ski resort, where Audi created the first Pop Up Store, located at 2,500 meters high. In this spectacular scenario, with the characteristic Audi decoration and a unique atmosphere, the nearly 30,000 skiers who enjoyed the Aranesa station were able to get to know the hallmarks that make the Q8 e-tron edition Dakar the most exclusive SUV of the brand of the four rings.

Inspired by the RS Q e-tron, the electrified prototype with which Audi has made history by winning the Dakar Rally, the Q8 e-tron edition Dakar demonstrates what an electric propulsion system can achieve in off-road conditions, thanks to its 31 mm more ground clearance from the Q8 55 e-tron on which it is based, as well as its General Grabber AT3 tires. Audi will only market 99 units of this special edition with exclusive decoration and equipment, of which eight will be destined for the Spanish market, including the display vehicle of the exhibition in Baqueira, the first of those that will be put on sale.

Audi e-tron Ski Night: the most electric night of the year returns

In addition, on February 17, Audi re-illumined the Aran Valley with the fourth edition of the e-tron Ski Night, a double night descent that transferred the efficient lighting technology of the four-ring brand to the ski slopes. More than 200 skiers with special poles equipped with LED lights took part in this experience that started from the Baqueira Beret viewpoint, where participants were able to enjoy an incredible sunset while discovering the exhibition of the Pop Up Store before starting the descent following the testle of four guides equipped with fully illuminated special suits.

Upon reaching the finish line to enjoy a cocktail at the Möet Winter Lounge, skiers were greeted by the new Q8 Sportback e-tron. The flagship of Audi’s range of electric SUV vehicles amazed attendees in a magical evening with features such as perfection in every detail of its sophisticated design, the precise lighting functions of its Digital Matrix LED headlights and its optimized driving, with an exceptional autonomy that allows the sports SUV to travel up to 595 km – combined autonomy according to the WLTP cycle – with a single battery charge.

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