U.S. Market Continues to Lead Automobili Lamborghini’s Growth Path in Its 60th Anniversary Year

source: Automobili Lamborghini

• Italian marque celebrates six dealer openings within the region to date in 2023

As Automobili Lamborghini posts another record period of sales, turnover and profitability for the first half of 2023, the United States demonstrates steady growth as the brand’s largest single market, delivering a total of 1,625 cars – a 7% increase versus the first half of 2022. H1 deliveries across the U.S. for Lamborghini’s V10-powered Huracáns increased significantly by 62% as customers took deliveries of the race-inspired Huracán STO and the fun-to-drive Huracán Tecnica. Also just starting in July, deliveries of the all-terrain Huracán Sterrato began.

With a strong, expanding U.S. dealer network, Lamborghini has celebrated multiple dealer openings across the country this year unveiling the new showroom design aesthetic. These Lamborghini dealerships break the mold of the standard storefront with pure, modern, and state-of-the-art facilities that serve as the perfect canvas for the brand’s latest supercars.

California continues to be the top performing market in the U.S., commanding 25% of total sales. Most recently on July 18, the brand unveiled its latest showroom in Southern California, Lamborghini Newport Beach, with a grand opening event featuring the West Coast premiere of the Revuelto, the brand’s first V12 hybrid plug-in HPEV. Orange County has long been one of the strongest markets globally for Lamborghini with a vibrant community and car culture.

source: Automobili Lamborghini

• Italian marque celebrates six dealer openings within the region to date in 2023

As Automobili Lamborghini posts another record period of sales, turnover and profitability for the first half of 2023, the United States demonstrates steady growth as the brand’s largest single market, delivering a total of 1,625 cars – a 7% increase versus the first half of 2022. H1 deliveries across the U.S. for Lamborghini’s V10-powered Huracáns increased significantly by 62% as customers took deliveries of the race-inspired Huracán STO and the fun-to-drive Huracán Tecnica. Also just starting in July, deliveries of the all-terrain Huracán Sterrato began.

With a strong, expanding U.S. dealer network, Lamborghini has celebrated multiple dealer openings across the country this year unveiling the new showroom design aesthetic. These Lamborghini dealerships break the mold of the standard storefront with pure, modern, and state-of-the-art facilities that serve as the perfect canvas for the brand’s latest supercars.

California continues to be the top performing market in the U.S., commanding 25% of total sales. Most recently on July 18, the brand unveiled its latest showroom in Southern California, Lamborghini Newport Beach, with a grand opening event featuring the West Coast premiere of the Revuelto, the brand’s first V12 hybrid plug-in HPEV. Orange County has long been one of the strongest markets globally for Lamborghini with a vibrant community and car culture.