Audi do Brasil Launches New Phase of the Audi exclusive Program for Customization

[source: Audi do Brasil]

São Paulo, Brazil – Audi do Brasil announces the expansion in the country of Audi Exclusive, its vehicle customization program, which allows customers to customize the models with exclusive shades in the body and in the interior, offering up to 1 quintillion possibilities of combinations according to their preferences and needs. The customization of the models, which guarantees the customer the unprecedented opportunity to have a unique and tailor-made vehicle, has prices from R$ 5,500.00.

The program will be made available throughout the RS sports line, which currently has the RS 5 models (external painting only), RS 6 Avant, RS Q8 and RS e-tron GT (external painting and internal combinations). The program is available at some of the brand’s dealerships throughout Brazil and also on the website https://www.audi.com.br/br/web/pt/models/audi-exclusive.html.

The customer can configure the vehicle at the dealership of his choice, with the possibility of exclusive and personalized service with the product specialists of Audi do Brasil. These experts are called Flying Doctors and personally visit the brand’s dealerships throughout the country to help customers configure the vehicle. There are numerous possibilities for customization, from the external painting to the seams and colors of the seats, carpets, steering wheel, belts and vehicle panel.

The Audi Exclusive program began in the country in 2020, with the customization of the external painting of vehicles of the RS line and the iconic R8. With the expansion of customization for the details of the interior of the vehicle in this new phase, the goal of the brand is to offer customers an experience of greater synergy and immersion in the vehicle.

“With the deep knowledge of our customers, and knowing that each driver is unique in their preferences and needs, we are expanding our Audi Exclusive program with new customization options. Remembering that the program is dedicated to everyone who appreciates design and likes to customize their Audi Sports in a unique and exclusive way.” says Diego Borghi, Director of Sales of Audi do Brasil.

Among the color options available for the cabin are Cognac, Havana Brown, Diamond Silver, Alabaster White, Rock Gray; Ocean Blue, Jet Gray, Alaska Blue, Iguana Green, Crimson Red and Calendula Yellow. After customization at the dealership, the order is forwarded to the Audi AG factory where the models are produced and customized already on the assembly line. The expected delivery time is between two and four months, in addition to the regular manufacturing period of the vehicle, according to the level of customization chosen by the customer.

RS e-tron GT

The Audi RS e-tron GT is Audi’s first 100% electric sports car, offering dynamic performance, acceleration from 0 to 100 km/h 3.3 seconds and a maximum speed of 250 km/h. The electric motor on the front axle also releases 175 kW, while the motor on the rear releases 335 kW. The total power is 440 kW and the total torque is 830 Nm. In boost mode, the power increases to 475 kW or 646 horsepower. Launched in May 2021, the model had all the units available sold in less than 24 hours of pre-order.

RS 6 Avant

With more than twenty years of history in its four generations, the Audi RS 6 is a reference among high-performance stationwagons and has been captivating a legion of fans around the world with its combination of sports performance and versatility for everyday use. The model has quattro traction, 8-speed Tiptronic automatic transmission and 4.0 V8 Biturbo thruster, which develops 600 horsepower between 6,000 and 6,250 rpm, and 800 Nm between 2,050 and 4,500 rpm. Acceleration from 0 to 100 km/h is performed in 3.6 seconds and the maximum speed is 280 km/h.

RS Q8

The RS Q8 is the most powerful SUV of the brand and brings the design elements of its conventional version, which was responsible for introducing the first coupe design in a SUV of the brand and inaugurated the octagonal Singleframe front grille in the SUV line. The model is equipped with 4.0 V8 Biturbo engine, with 600 horsepower at 6,000 rpm and 800 Nm of torque between 2,200 and 4,500 rpm. The transmission is eight-speed Tiptronic.