New Audi RS e-tron GT in Preview at Milan Fashion Week 2024

• Until September 21, the electron Granturismo present among the streets of the city
• Stylistic essentiality, craftsmanship and tailoring for Audi RS e-tron GT in a path that connects Palazzo Borromeo d’Adda to Piazzetta Brera passing through Palazzo Citterio
• Eight Audi entrepreneurs talk about their companies, driven by passion and innovation, giving voice on myAudi.it to the multiple connections that bind the fashion world to the automotive world
• Beyond fashions: an expression of sporty elegance, Audi RS e-tron GT combines extraordinary performance and grand-tourism driving pleasure
• Carbon neutral production at the Audi Böllinger Höfe workshop
• In Italian dealerships during the month of September
• To the link youtube.com/watch? v=IUzHm8ybdzA the story of the Milanese debut of Audi RS e-tron GT

[source: Audi AG]

Milan, the capital of fashion and design, with which Audi shares the attitude to innovation, is confirmed as the place of exception in which to debut the most advanced sports expression of the four rings range. On the occasion of Milan Fashion Week 2024, Audi RS e-tron GT “parade” in preview for the Italian public combining technical avant-garde and emotion. The full electric Audi magnifies the concept of grandtourism by combining the extraordinary electron performance – 925 HP of maximum power in the performance version – with a flagship comfort and a typical Audi ease of use.

In fact, on the occasion of Milan Fashion Week 2024, the Audi RS e-tron GT “parades” in preview for the Italian public, combining cutting-edge technology and emotion. The full electric Audi magnifies the concept of granturismo by combining extraordinary electron performance – 925 HP of maximum power in the performance version – with flagship comfort and typical Audi ease of use.

Shown to the public and the press at the Cortile d’Onore of the eighteenth-century Palazzo Borromeo d’Adda, the Audi RS e-tron GT accompanies the fashion week public to the iconic places in the heart of the city, on a journey of style that winds from Piazzetta Brera to Palazzo Citterio between events, exhibitions and displays.

The renewed four-door coupé, in fact, thanks to its stylistic essentiality, craftsmanship and tailoring, tells of a timeless style, capable of going beyond trends. Attention to the smallest details and the exclusive customization options make it similar to a tailor-made high-fashion item. In fact, carbon-neutral production at the Audi Böllinger Höfe site of excellence allows for the combination of sustainable solutions such as plastic and aluminum recycling with tailor-made workmanship crafted with artisanal mastery.

To underline how the automotive world has unmistakable points of contact with that of fashion, starting next week, a multi-voiced story by eight Audi entrepreneurs will be available within the Voices of Progress. In a portrait of their entrepreneurship with passion and innovation, the protagonists will highlight, among the topics covered, how by purchasing a car, particularly in the case of the full electric Audi RS e-tron GT, the Customer can decisively express their personality, just like when choosing a beautiful tailored suit.

Within the narrative, the words of Chiara Cormanni – President of the women’s entrepreneurship committee of the Chamber of Commerce of Milan – highlight the strong link between the culture of innovation in entrepreneurship, the brand’s values ​​such as design and sustainability and the city of Milan. The video contributions will be available on myaudi.it. and on the social properties of Audi Italia.

The pinnacle of the full electric range of the four rings, Audi RS e-tron GT starting from the Milan Fashion Week (at the link youtube.com/watch?v=IUzHm8ybdzA a short video story of the Milanese debut) is now ready to make itself known on the road and at Italian dealerships where it will be launched during the month of September.