Audi A3 allstreet: Italian Preview in Milan

• “Everywhere is here”: Italian premiere of the new Audi A3 allstreet
• Milan, the starting and arrival point of personal stories and professional paths, becomes stage for the presentation of the new Audi urban crossover
• During the evening at the Alcione Theater the singer Clara, the actor and director Francesco Mandelli and Matteo Pancetti, founder of Yapa, in a personal story of discovery of the identity of Milan and the new Audi A3 allstreet
  • New Audi A3 allstreet and new A3 range from May at the Audi Italia network

[source: Audi Italia, translation by Google]

The suggestive Teatro Alcione, located in Piazza Vetra in the heart of Milan, hosted the event
Italian public preview of “Audi A3 allstreet, everywhere is here”. A car conceived, designed and built to be an urban solution, to move within a modern and constantly evolving city just like Milan. Latest addition to the Audi A3 range, thanks to the specific off-road elements, the Audi A3 allstreet presents itself with a strong personality, taking up the stylistic features and crossover concept expressed by the allroad versions of the Audi range.

In a time of unprecedented change, cities are more than ever representations of ongoing social transformation by reflecting the challenges and opportunities of our time on what it can define oneself as an “urban being”. But the transformation of a city, in addition to being generated by the plot of the people who live it, is also generated by the methods of interaction with the territory, among which mobility plays a central role. Thus Milan, as a point of arrival or departure for journeys and routes individuals and exemplification of professional mobility, becomes the urban representation of allstreet concept “everywhere is here”; because it is Milan that you arrive when you are convinced you have one good idea and it is from Milan that we set off again to face the next destination.

In this network of streets where creativity, innovation and culture intersect, defining forms and constantly shifting borders, Milan has told its story through the voice of its protagonists success, discovering his identity and the new Audi A3 allstreet. In addition to Massimo Faraò, Marketing Director of Audi Italia who hosted the many guests of the evening, the large architectural spaces of the theater came to life thanks to the voices of characters who found their dimension in Milan.

Francesco Mandelli, actor and director, offered the public a solo show in his monologue testimony about Milan through the story of one’s experiences and one’s relationship with the city, reflecting on how innovation and creativity have shaped his career.

Testimony of indispensable aptitudes such as agility and transversality was the presence of Matteo Pancetti who, thanks to an international cultural background, marks a further stage of his in Milan 20 years of success. The city is now a place to bring together all his experiences and knowledge Yapa, his concept, unique in the Milanese gastronomic panorama, which leads the user to discover unprecedented flavors and sensations, in a blend of Mediterranean passion, Asian precision and spirit South American.

The voice of Clara, however, a young singer-songwriter who participated in the last edition of Sanremo after the victory at Sanremo Giovani, she accompanied the guests to the notes of her music. Personality
2 VGI | U.O. Responsible: VA-5 | Creation Date: 03.21.2024 | Class 9.1 multifaceted, Clara spoke about her journey of professional and personal growth, from artistic collaborations to the world of acting to the soundtrack of her life, underlining the intensity of Milan’s influences as a hotbed of creativity.

After Milan, the journey of the Audi A3 allstreet continues and from May the new compact crossover four rings will be the protagonist on all Italian roads.